Designed a path to viable product launch and global rollout

Challenge

Help healthcare providers better support and manage their diabetic patients with the end goal of improved patient outcomes

Work

• Showcased how the current competitive landscape was evolving into an environment where partnerships were critical and non-competitors could quickly become threats
• Designed an evolving business model to maximize value for both client and consumers
• Created roadmap to highlight critical development objectives necessary for product growth and scale including design milestones, data collection, and expected outputs
• Evaluated customer type and country considerations to determine where and with whom to prototype, pilot, and launch for highest chance of success
• Provided a case study on an analogous health startup to demonstrate how their approach was successful and could be mirrored by our client

Research was conducted in Spain, England, United States and Germany. Designs needed to account for each unique healthcare system, regulations and trends.

RESULT

An entirely new business line was conceived with a significant revenue opportunity and benefit to both healthcare practitioners as well as patients.

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Created a global transportation strategy for the year 2030

Challenge

Design the future of transportation for one of the largest automobile companies in the world

Work

• Identified business opportunities that together would gain disproportionate market share, raise the barrier to entry, and develop a global competitive advantage by year 2030
• Built robust evaluation of disruptive social, technology, economic, environment, and political trends to showcase future impact on consumers and transportation landscape
• Conducted in-depth research in four continents and mined over +100 data sources to assess the global transportation industry

Research was conducted in Brazil, Thailand, United States, and Australia to evaluate and design for a variety of environments and futures. Deemed by fellow designer as ‘the most ambitious project undertaken at IDEO Chicago’.

Result

Insights informed global corporate strategy and were escalated up two levels of seniority at both the Fortune 100 automotive corporation as well as at IDEO.

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Took a not-for-profit concept and transformed it into a self-sustaining business prototype

Challenge

Evaluate the viability of an energy concept for low income consumers

Work

• Built execution strategy which quantified initial investment, showcased high, low and base case and provided a route to market
• Highlighted to investors key metrics for success (i.e. cost per transaction and member uptake) and how a change in timing, fees, etc. would impact business viability
• Led research on energy industry to ensure quantitative data, forecasts and metrics for model were highly accurate

Result

The organization was able to secure funding and proceed to launch.

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Created a meaningful connection between client and customer

Challenge

Design multiple concepts that drive meaningful customer acquisition for a large financial institution

Work

• Demonstrated how high-value concepts could achieve financial and technology targets through methods such as opportunity sizing, trend analysis, and implementation review.
• Designed concepts that offered a modern way to achieve a meaningful relationship with new customers
• Investigated where customers derived deep value

Result

Client was thrilled with concepts and selected one to begin prototyping that better supported and engaged a younger customer base.

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Redesigned product to create lasting behavior change

Challenge

Increase hand hygiene compliance throughout entire hospitals.

Work

• Conducted in-depth user interviews with stakeholders throughout the facility. Identified critical staff needs that led to improvements in the product's underlying algorithm.
• Prototyped and tested concepts to determine key factors that lead to lasting behavior change
• Led engineering team through redesign in collaboration with technical lead and designer

New product features and design has shown to increase compliance by up to 35% within three months.

Result

Launched completely redesigned product. Hand washing increased by over 35% in all lagging hospitals, 98% of our hospitals were able to get off the HAI penalty list, and company sales increased.

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Transforming a single product company into a platform

Challenge

Transform a technology startup into a platform company with multiple products all leveraging the same underlying technology.

Work

• Developed second product after conducting market and ROI analysis. Defined product pricing, two year roadmap and launch plan
• Determining third product based upon market desirability, internal technical feasibility, sales insights and ROI timelines

Result

Transformed company from a single product company to a technology platform with a suite of product offerings.

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Strengthening social enterprises platforms and processes

Challenge

Accelerate the business of a series of social enterprises

Work

• Created and launched online store for custom apparel, wood-working pieces, and fresh produce
• Codified social enterprise operational processes and centralized payment processing
• Educated staff on using and running the online store

Result

The organization’s social enterprises were able to generate more revenue, connect with new buyers, and enhance the experience for both customers and program participants.

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Creating an authentic and engaging brand identity

Challenge

Develop and operationalize a new brand identity that elevates a social mission, speaks to a new donor base, and is authentic to the established nonprofit.

Work

• Conducted exercises to understand core attributes, heroes, and user personas
• Designed new visual identify including photography, logo, typography, and color scheme
• Redesigned and launched their website with new brand guidelines
• Developed and operationalized the organization’s first set of brand guidelines

Result

By refining the nonprofit’s brand identify, they were able to strengthen their organizational cohesion, galvanize support to acquire more resources, and deepen their focus on their mission to impact youth and families.

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